top of page

Privacy Policy

​

SL Billboards is a trading name of Saint Liberte Group Pty Ltd.

In this Privacy Policy, “SL Billboards”, “we”, “us” or “our” refers to Saint Liberte Group Pty Ltd trading as SL Billboards.

Effective date: May 2026
Business name: SL Billboards
Website: www.slbillboards.com.au
Contact email: info@slbillboards.com.au

​

1. About this Privacy Policy

SL Billboards respects your privacy and is committed to handling personal information responsibly, transparently, and in accordance with applicable Australian privacy laws.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you interact with us, including when you visit our website, make an enquiry, submit advertising material, book billboard advertising space, communicate with us, or otherwise engage our services.

By using our website, submitting information to us, or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

​

2. Who we are

SL Billboards is an outdoor advertising business providing third-party billboard advertising services. We may display advertising content supplied by clients, agencies, designers, community organisations, contractors, or other third parties.

For the purposes of this Privacy Policy, “we”, “us” and “our” refer to SL Billboards.

​

3. Personal information we may collect

We may collect personal information that is reasonably necessary for our business activities. This may include:

  • your name;

  • business name;

  • job title or role;

  • email address;

  • phone number;

  • billing or invoicing details;

  • postal or business address;

  • details of your enquiry or advertising campaign;

  • artwork, creative files, logos, images, brand assets, campaign copy, and related advertising material;

  • communications between you and us;

  • payment status and account history;

  • technical website information, such as IP address, browser type, device type, pages visited, referral source, and website usage data;

  • information provided through website forms, booking forms, artwork submission forms, email, phone, social media, or other communication channels.

We generally do not seek to collect sensitive information unless it is necessary for a specific purpose and you have consented, or we are otherwise permitted by law to do so.

 

4. How we collect personal information

We may collect personal information when you:

  • visit our website;

  • submit an enquiry form;

  • request a rate card, quote, proposal, or advertising availability;

  • book or enquire about billboard advertising space;

  • submit artwork or campaign material;

  • communicate with us by email, phone, SMS, social media, or in person;

  • enter into a contract or advertising agreement with us;

  • participate in a promotion, competition, giveaway, or community notice opportunity;

  • provide feedback, reviews, or testimonials;

  • interact with our advertisements, website, or digital platforms.

We may also collect personal information from third parties where appropriate, including advertising agencies, designers, business partners, publicly available sources, referral partners, payment providers, website analytics providers, or other service providers.

​

5. Why we collect and use personal information

We may collect, hold, use, and disclose personal information for purposes including:

  • responding to enquiries;

  • providing quotes, proposals, rate cards, availability, and advertising information;

  • managing advertiser bookings and campaigns;

  • reviewing, approving, scheduling, displaying, or rejecting advertising material;

  • communicating with clients, prospective clients, agencies, contractors, and suppliers;

  • preparing contracts, invoices, receipts, and account records;

  • processing payments and managing overdue accounts;

  • operating, maintaining, improving, and securing our website;

  • conducting marketing, promotions, and business development;

  • sending updates, offers, availability notices, or information about our services;

  • complying with legal, regulatory, council, planning, tax, accounting, insurance, and contractual obligations;

  • protecting our legal rights, property, business interests, staff, contractors, advertisers, and the public;

  • resolving disputes, complaints, or technical issues;

  • enforcing our agreements, terms, policies, and advertising standards.

Under Australian privacy guidance, direct marketing using personal information is subject to specific conditions, including opt-out rights. 

​

6. Advertising material and third-party content

As an outdoor advertising provider, we may receive advertising material that includes names, images, logos, business details, contact details, photographs, videos, slogans, testimonials, social media handles, or other identifying material.

By submitting advertising material to us, you confirm that:

  • you have the right to provide the material to us;

  • you have obtained all necessary permissions, consents, licences, clearances, and approvals;

  • the material does not infringe the privacy, intellectual property, moral rights, publicity rights, or other legal rights of any person;

  • the material complies with applicable laws, advertising codes, council approvals, and our advertising requirements;

  • you are responsible for the accuracy, legality, and compliance of the advertising material you provide.

We are not responsible for verifying whether client-supplied advertising material has all necessary permissions or approvals unless expressly agreed in writing.

We reserve the right to refuse, remove, suspend, or request changes to advertising material at our discretion, including where we believe the material may be unlawful, misleading, offensive, defamatory, discriminatory, infringing, non-compliant, or otherwise unsuitable for display.

​

7. Website forms, artwork submissions and uploads

If our website allows you to submit forms, upload artwork, or provide campaign material, the information you submit may be used to assess, prepare, schedule, display, amend, or manage your advertising campaign.

You should not upload or submit any personal information, images, logos, documents, or third-party content unless you are authorised to do so.

We may retain submitted material for business records, campaign management, dispute resolution, legal compliance, portfolio reference, or future campaign use, unless you request deletion and we are legally or commercially able to comply.

​

8. Cookies, analytics and website tracking

Our website may use cookies, pixels, analytics tools, or similar technologies to improve website performance, understand user behaviour, measure traffic, assist with marketing, and improve our services.

This may include collecting technical information such as your IP address, device type, browser type, pages viewed, time spent on pages, and referral source.

You may be able to disable cookies through your browser settings. However, some parts of our website may not function properly if cookies are disabled.

​

9. Marketing communications

We may use your contact details to send you information about our services, advertising opportunities, rate cards, promotions, availability, campaign ideas, or relevant business updates.

You may opt out of marketing communications at any time by contacting us or using any unsubscribe option provided.

Even if you opt out of marketing, we may still contact you about existing bookings, invoices, contracts, legal matters, service updates, or operational issues.

​

10. Disclosure of personal information

We may disclose personal information to third parties where reasonably necessary for our business, including:

  • website hosting providers;

  • IT, software, cloud storage, and database providers;

  • email marketing and customer relationship management platforms;

  • payment processors, accountants, bookkeepers, and professional advisers;

  • graphic designers, contractors, installers, technicians, or content management providers;

  • advertising agencies or creative partners involved in a campaign;

  • insurers, lawyers, debt recovery providers, or dispute resolution advisers;

  • government authorities, councils, regulators, courts, tribunals, or law enforcement agencies;

  • business purchasers or potential purchasers if our business or assets are sold, restructured, merged, or transferred.

We may also disclose information where required or authorised by law, where necessary to protect our rights, or where you have consented.

​

11. Overseas disclosure

Some of our service providers, software platforms, website hosts, cloud storage providers, email platforms, analytics providers, or contractors may store or process information outside Australia.

Where we disclose personal information overseas, we will take reasonable steps to ensure that the information is handled appropriately, unless an exception applies under applicable privacy law.

​

12. Security of personal information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

However, no website, email system, cloud platform, or electronic transmission is completely secure. You acknowledge that any information you send to us electronically is provided at your own risk.

You are responsible for ensuring that any files, links, artwork, or materials you submit to us are free from malware, viruses, corrupted data, or unlawful content.

​

13. Retention of information

We may retain personal information for as long as reasonably necessary for the purposes for which it was collected, including for business records, legal compliance, tax, accounting, insurance, contract management, dispute resolution, and operational purposes.

Where information is no longer required, we may take reasonable steps to destroy, delete, or de-identify it, subject to legal and commercial requirements.

​

14. Accessing or correcting your personal information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, outdated, incomplete, irrelevant, or misleading.

We may need to verify your identity before responding to your request.

In some circumstances, we may refuse access or correction where permitted by law, including where providing access would compromise privacy, legal privilege, commercial confidentiality, security, dispute resolution, or another lawful interest.

​

15. Privacy complaints

If you have a concern or complaint about how we handle personal information, please contact us using the details below.

We will review your complaint and aim to respond within a reasonable period.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.

​

16. Third-party websites and links

Our website may contain links to third-party websites, social media pages, payment platforms, advertiser websites, booking platforms, or other external services.

We are not responsible for the privacy practices, security, accuracy, or content of third-party websites or platforms. You should review the privacy policies of any third-party websites you visit.

​

17. Publicly displayed advertising

Billboard advertising is displayed in public spaces and may be photographed, filmed, shared, reposted, reported on, or otherwise captured by members of the public, media, social media users, government bodies, advertisers, or other third parties.

While we control the advertising display space we operate, we cannot control how members of the public or third parties may capture, share, interpret, or use publicly visible advertising once displayed.

Advertisers are responsible for ensuring that any personal information, images, names, testimonials, or identifying details included in advertising material are authorised for public display.

 

18. Community notices, promotions and giveaways

If we offer community notice space, promotional opportunities, competitions, giveaways, or advertising prizes, we may collect and use personal information to assess applications, communicate with participants, administer the opportunity, display approved content, announce winners, and manage related publicity.

Additional terms may apply to specific promotions, giveaways, or community notice arrangements.

​

19. Business records and advertiser responsibility

Advertisers, agencies, and persons submitting content to us are responsible for keeping their own records of consents, approvals, licences, campaign instructions, artwork versions, and legal clearances.

We may rely on the information and instructions provided to us by advertisers, agencies, or authorised representatives.

Unless expressly agreed in writing, we are not responsible for independently verifying the accuracy, legality, ownership, licensing, or approval status of advertiser-supplied material.

 

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, services, legal obligations, or privacy practices.

The updated version will be published on our website with a revised effective date. Your continued use of our website or services after an update indicates your acceptance of the updated Privacy Policy.

​

21. Contact us

For privacy questions, access or correction requests, complaints, or concerns, please contact:

SL Billboards
Email: info@slbillboards.com.au
Website: www.slbillboards.com.au
Gold Coast, Australia 

​

​

!
bottom of page