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SL Billboards

SL Billboards is a trading name of Saint Liberte Group Pty Ltd.

In this Privacy Policy, “SL Billboards”, “we”, “us” or “our” refers to Saint Liberte Group Pty Ltd trading as SL Billboards.

Effective date: May 2026
Business name: SL Billboards
Website: www.slbillboards.com.au
Contact:info@slbillboards.com.au

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1. Application of these Terms

These Advertising Terms & Conditions apply to all advertising bookings, proposals, campaigns, artwork submissions, rate cards, quotes, invoices, insertion orders, booking confirmations and agreements between SL Billboards and an advertiser, agency, business, organisation or person booking advertising space.

By making a booking, approving a quote, submitting artwork, paying an invoice, or otherwise instructing SL Billboards to display advertising, the advertiser agrees to these Terms.

These Terms are intended to operate together with any written advertising agreement, booking confirmation, invoice, rate card, artwork specifications, privacy policy, legal disclaimer and any special conditions agreed in writing.

If there is any inconsistency between these Terms and a signed written agreement, the signed written agreement will prevail to the extent of the inconsistency.

 

2. Definitions

In these Terms:

Advertiser means the person, business, company, agency, organisation or authorised representative booking advertising space or supplying advertising material.

Advertisement means any image, design, video, logo, text, campaign message, brand material, promotion, artwork, community notice or other content supplied for display.

Advertising Material means all creative files, images, videos, logos, copy, artwork, designs, brand assets, instructions, links and supporting material supplied to SL Billboards.

Billboard means any digital or static advertising display operated, managed, controlled, sold or made available by SL Billboards.

Campaign means the advertising period, display package, booking or schedule agreed between SL Billboards and the Advertiser.

Display Period means the period during which an Advertisement is scheduled to appear.

Government Authority means any council, state department, regulator, court, tribunal, road authority, law enforcement agency or other authority with jurisdiction over the Billboard, the site, the Advertisement or the Campaign.

Site means the property, structure, pylon, display face, digital screen, billboard location or advertising asset used for display of the Advertisement.

 

3. Booking and acceptance

A booking is not confirmed until SL Billboards has accepted the booking in writing.

SL Billboards may require any or all of the following before confirming a booking:

• signed booking form or advertising agreement;

• payment of deposit or full campaign fee;

• approved artwork;

• advertiser details;

• billing details;

• campaign dates;

• compliance approval;

• written acceptance of these Terms.

SL Billboards may refuse any booking at its discretion, including where advertising space is unavailable, artwork is unsuitable, payment has not been received, or the proposed Advertisement may create legal, regulatory, reputational, operational or road safety risk.

 

4. Advertising availability

Advertising availability is subject to change until confirmed in writing by SL Billboards.

Any availability shown on the website, in a rate card, proposal, email, verbal discussion or sales document is indicative only and does not reserve space unless confirmed in writing.

SL Billboards may alter availability, campaign dates, scheduling, rotation, pricing or display arrangements where reasonably necessary due to operational requirements, technical issues, payment issues, regulatory matters, site access, safety concerns, council requirements, Transport and Main Roads requirements, or circumstances outside SL Billboards’ control.

 

5. Campaign fees and payment

The Advertiser must pay all fees, charges, GST and other amounts set out in the applicable quote, invoice, booking confirmation or advertising agreement.

Unless otherwise agreed in writing:

• all prices are inclusive of GST;

• payment is required before display;

• advertising space may be withheld until payment clears;

• overdue amounts may result in suspension or cancellation of the Campaign;

• the Advertiser remains liable for all booked advertising space once confirmed.

SL Billboards may charge reasonable administrative, recovery, legal or collection costs incurred in recovering overdue amounts.

SL Billboards may require upfront payment, a deposit, direct debit authority, credit card authority, personal guarantee or other payment security before accepting or continuing a Campaign.

 

6. Cancellation by the Advertiser

Cancellation terms must be set out in the relevant booking confirmation or agreement.

Unless otherwise agreed in writing:

• confirmed bookings are non-refundable;

• cancellation by the Advertiser does not release the Advertiser from payment obligations;

• SL Billboards may retain any deposit or prepaid amount;

• where cancellation occurs after artwork has been reviewed, uploaded, scheduled or displayed, the Advertiser remains liable for all relevant fees.

SL Billboards may, at its discretion, offer a credit, reschedule, replacement display period or partial refund, but is not required to do so unless agreed in writing.

 

7. Cancellation or suspension by SL Billboards

SL Billboards may cancel, suspend, refuse, remove, replace or reschedule an Advertisement or Campaign where:

• payment has not been received;

• artwork has not been supplied on time;

• artwork does not meet technical specifications;

• the Advertisement may breach any law, code, standard or approval;

• the Advertisement may create road safety or driver distraction concerns;

• the Advertisement may expose SL Billboards to complaint, liability or reputational harm;

• a Government Authority, council, landlord, site owner, road authority or regulator requires or recommends removal;

• the Billboard is unavailable due to technical, operational, safety, legal or site-related reasons;

• the Advertiser breaches these Terms or any agreement.

Where SL Billboards cancels or suspends a Campaign due to the Advertiser’s breach, non-payment, non-compliant artwork or unlawful material, the Advertiser remains liable for the Campaign fees.

 

8. Artwork submission requirements

The Advertiser must supply all Advertising Material by the deadline specified by SL Billboards.

Unless otherwise agreed, Advertising Material must be supplied:

• in the required file format;

• at the required size and resolution;

• using the correct dimensions and aspect ratio;

• without spelling, grammar, design or factual errors;

• without small text that may be unreadable from the road;

• without excessive copy or visual clutter;

• without flashing, scrolling, animated or rapidly changing elements unless expressly approved;

• in compliance with SL Billboards’ technical and creative specifications.

SL Billboards is not responsible for poor display quality caused by low-resolution files, incorrect sizing, poor design, excessive wording, unreadable text, colour issues, compression, incorrect file format, or late artwork supply.

 

9. Artwork approval

The Advertiser is responsible for checking and approving all Advertising Material before submission.

SL Billboards may review Advertising Material for technical suitability, but any review by SL Billboards does not mean that SL Billboards has approved the legal compliance, accuracy, ownership, licensing, clearance, or regulatory suitability of the Advertisement.

The Advertiser must carefully check all material, including:

• spelling;

• phone numbers;

• website addresses;

• pricing;

• claims;

• dates;

• images;

• logos;

• disclaimers;

• terms and conditions;

• legal warnings;

• required licences;

• regulatory statements.

SL Billboards is not liable for errors in Advertiser-supplied material once submitted, approved or displayed.

 

10. Advertiser warranties

The Advertiser warrants that:

• it has authority to enter into the booking;

• it owns or is authorised to use all Advertising Material supplied;

• all necessary permissions, consents, licences, releases and approvals have been obtained;

• the Advertisement is accurate, truthful and not misleading or deceptive;

• the Advertisement complies with the Australian Consumer Law;

• the Advertisement complies with all applicable advertising laws, industry codes and standards;

• the Advertisement does not infringe copyright, trade marks, moral rights, privacy rights, image rights, confidentiality rights or other third-party rights;

• the Advertisement is suitable for public outdoor display;

• the Advertisement does not contain unlawful, defamatory, offensive, obscene, discriminatory, harmful, threatening, misleading or otherwise inappropriate material;

• the Advertisement does not create a road safety risk or driver distraction risk;

• the Advertisement complies with all requirements notified by SL Billboards.

Australian Consumer Law requires advertising claims to be accurate, truthful and based on reasonable grounds. This applies to business advertising generally, including prices, product descriptions, performance claims, benefits, images and offers. 

 

11. Compliance with advertising standards

The Advertiser must ensure that the Advertisement complies with all applicable advertising standards and codes, including where relevant:

• Australian Consumer Law;

• AANA Code of Ethics;

• AANA Children’s Advertising Code;

• AANA Food & Beverages Advertising Code;

• alcohol, wagering, therapeutic goods, financial services, political, electoral or industry-specific advertising rules;

• Advertising Standards decisions and community standards;

• all laws relating to discrimination, defamation, privacy, intellectual property, consumer protection and public safety.

The AANA Code of Ethics is intended to ensure advertising is legal, honest and truthful, prepared with respect for human dignity, avoids harm to consumers and society, and is fair and responsible to competitors. 

SL Billboards may refuse or remove Advertising Material that it considers may breach any code, standard, law, community expectation or industry requirement.

 

12. Queensland, Gold Coast and road authority compliance

The Advertiser acknowledges that outdoor advertising in Queensland may be subject to requirements imposed by:

• Queensland law;

• City of Gold Coast;

• Queensland Department of Transport and Main Roads;

• road safety authorities;

• planning approvals;

• development approvals;

• local laws;

• building or electrical certification requirements;

• landowner or landlord requirements;

• site-specific approval conditions.

City of Gold Coast states that permanent, temporary or mobile advertising signs may require a licence or development approval, and that signs requiring approval must be approved before display. It also states that all signs must meet safety and amenity standards. 

Where the Billboard is on, over, or visible from a State-controlled road or motorway, the Advertiser acknowledges that Transport and Main Roads road safety requirements may apply. TMR’s Roadside Advertising Manual assists TMR and local governments to evaluate roadside advertising within and beyond State-controlled roads to ensure road safety and traffic operation objectives are met. 

 

13. Transport and Main Roads display requirements

Where applicable, Advertising Material must comply with Transport and Main Roads requirements and road safety principles.

Without limiting the Advertiser’s obligations, the Advertiser must not supply Advertising Material that:

• resembles or mimics an official traffic sign;

• uses shapes, colours, symbols or layouts that may be confused with official traffic signs;

• contains flashing red, blue or amber point light sources that could appear like emergency or special purpose vehicle lights;

• is overly bright, distracting, confusing or difficult to interpret;

• contains scrolling, fly-in, moving or non-instantaneous message transitions where prohibited;

• contains excessive wording or detail that cannot be safely read by motorists;

• encourages unsafe driving behaviour;

• obstructs, conflicts with or distracts from road signs, traffic signals, road markings or road conditions;

• may create a traffic hazard.

TMR’s technical guidance states that advertising devices visible from State-controlled roads should not be shaped, coloured or illuminated like official traffic signs, should not be overly bright, and should be quickly and easily interpreted. 

For electronic billboards, TMR’s technical guidance states that advertising messages must meet minimum dwell-time requirements, that the complete screen display must change instantaneously in less than 0.5 seconds, and that fly-in, scroll or other message-change methods are not permitted. 

TMR also states that advertising devices visible from State-controlled roads must not use shapes or colour combinations that could cause the device to be mistaken for an official traffic sign, and must not contain flashing red, blue or amber point light sources that could appear like emergency or special purpose vehicle warning lights. 

 

14. Road safety and driver distraction

The Advertiser acknowledges that billboard advertising is visible to road users and must be designed with road safety in mind.

SL Billboards may reject or require changes to any Advertisement that, in its opinion, may:

• distract drivers;

• require too much reading time;

• contain excessive small text;

• contain visual clutter;

• include confusing directional information;

• resemble traffic control signage;

• encourage motorists to use phones while driving;

• create glare or visual confusion;

• create public safety concerns;

• conflict with applicable road safety principles.

TMR acknowledges that advertising devices may have a distractive influence on drivers and may negatively affect road safety, particularly where driver attention demands are greater. 

 

15. Display scheduling and rotation

SL Billboards will use reasonable endeavours to display the Advertisement in accordance with the agreed Campaign schedule.

Unless expressly guaranteed in writing:

• display times are not exact;

• rotations may vary;

• the Advertisement may share rotation with other advertisers;

• display order may vary;

• the Advertisement may not appear at every moment during the Display Period;

• display may be affected by technical, operational, power, network, software, maintenance, safety or regulatory issues.

Any number of plays, loops, impressions, exposures, vehicles, viewers, audience reach or traffic volumes are estimates only unless expressly guaranteed in writing.

 

16. Traffic, exposure and impression estimates

Any traffic counts, exposure estimates, audience figures, impression estimates or visibility statements provided by SL Billboards are estimates only.

They may be based on third-party data, government data, historic data, traffic modelling, industry assumptions, manual estimates or other sources considered reasonably reliable.

SL Billboards does not guarantee that any specific number of vehicles, road users, pedestrians, customers or potential customers will see the Advertisement.

The Advertiser must not rely on traffic, exposure or impression estimates as guaranteed campaign outcomes unless expressly stated in a signed agreement.

 

17. No guarantee of results

SL Billboards does not guarantee any particular result from billboard advertising, including:

• sales;

• leads;

• enquiries;

• website traffic;

• foot traffic;

• brand awareness;

• customer response;

• return on investment;

• conversion rates;

• revenue;

• market share;

• social media attention;

• business growth.

The success of a Campaign depends on factors outside SL Billboards’ control, including the Advertisement design, offer, brand, market conditions, seasonality, location, audience, economic factors, customer behaviour and the Advertiser’s own follow-up.

 

18. Technical interruptions and make-good

SL Billboards uses reasonable efforts to maintain its Billboard displays and systems.

However, digital billboard display may be interrupted, delayed, reduced or affected by:

• power outages;

• internet or network failures;

• software issues;

• hardware failure;

• maintenance;

• weather;

• vandalism;

• accidents;

• emergency services;

• roadworks;

• site access restrictions;

• Government Authority direction;

• council or TMR requirements;

• safety concerns;

• landlord or site owner issues;

• force majeure events;

• supplier or contractor issues;

• circumstances outside SL Billboards’ reasonable control.

Where a material display failure occurs due to SL Billboards’ fault, SL Billboards may, at its discretion, provide a make-good display period, credit or other reasonable remedy.

Unless expressly agreed otherwise, the Advertiser is not entitled to a cash refund for minor interruptions, scheduled maintenance, short outages, or interruptions outside SL Billboards’ reasonable control.

 

19. Government, council, TMR or regulatory intervention

SL Billboards may immediately remove, suspend, modify, reschedule or refuse an Advertisement where required or recommended by any Government Authority, including City of Gold Coast or Transport and Main Roads.

This includes where a Government Authority considers that the Advertisement, display, brightness, operation, content or timing may:

• breach an approval;

• breach a local law;

• breach a planning condition;

• create a traffic hazard;

• cause driver distraction;

• affect safety or amenity;

• breach a road safety requirement;

• result in complaint, investigation or enforcement action.

TMR’s policy states that roadside advertising is managed to protect, maintain and operate the road network safely, and that TMR’s primary concern is road safety and traffic efficiency. 

SL Billboards is not liable for loss suffered by the Advertiser due to regulatory action, direction, complaint, investigation, approval change, enforcement action or government requirement, except to the extent caused by SL Billboards’ negligence or breach of law.

 

20. Prohibited and restricted advertising

SL Billboards may refuse or remove advertising for products, services, industries or material that it considers unsuitable.

This may include, without limitation:

• unlawful goods or services;

• misleading or deceptive claims;

• offensive, obscene or discriminatory content;

• defamatory content;

• content inciting violence, hatred or unlawful conduct;

• unsafe driving messages;

• adult content;

• illegal drugs;

• tobacco or vaping products;

• weapons;

• gambling;

• alcohol;

• political or electoral advertising;

• religious or controversial public issue advertising;

• medical, therapeutic or health claims;

• financial products or investment claims;

• urgent calls to action that may distract drivers;

• QR codes or messages encouraging drivers to use mobile phones while driving;

• content likely to generate public complaint or regulatory scrutiny.

SL Billboards may impose additional conditions on restricted categories.

Acceptance of a previous advertisement does not require SL Billboards to accept similar material in the future.

 

21. Public complaints

If SL Billboards receives a complaint about an Advertisement, SL Billboards may:

• notify the Advertiser;

• request a written response;

• require substantiation of claims;

• require amended artwork;

• suspend or remove the Advertisement;

• cooperate with regulators, councils, road authorities or Advertising Standards;

• take any action reasonably necessary to protect SL Billboards, the site, the public, road users and regulatory approvals.

The Advertiser must promptly assist SL Billboards in responding to any complaint, investigation, claim or regulatory enquiry.

 

22. Intellectual property

The Advertiser retains ownership of Advertising Material it supplies, subject to the licence granted below.

The Advertiser grants SL Billboards a non-exclusive, royalty-free licence to use, reproduce, upload, store, display, transmit, resize, format, adapt and communicate the Advertising Material as reasonably necessary to deliver the Campaign, operate the Billboard, maintain business records, promote SL Billboards’ services and manage disputes or compliance matters.

Unless the Advertiser notifies SL Billboards in writing before display, SL Billboards may photograph, film or show the Advertisement in its portfolio, website, social media, sales presentations, case studies and promotional material.

SL Billboards owns or licenses all SL Billboards branding, templates, website content, sales material, proposals, mockups, layouts, designs and documents, unless otherwise agreed in writing.

 

23. Privacy and personal information

The Advertiser must not supply personal information, names, images, testimonials, endorsements or identifying details of any person unless the Advertiser has obtained all necessary consents for public billboard display and related use.

The Advertiser must comply with all applicable privacy laws.

SL Billboards may collect and handle personal information in accordance with its Privacy Policy.

 

24. Advertiser indemnity

The Advertiser indemnifies SL Billboards, its directors, officers, employees, contractors, agents, landlords, site owners and related entities against all claims, losses, damages, liabilities, costs and expenses arising from or connected with:

• Advertising Material supplied by the Advertiser;

• any claim that the Advertisement is misleading, deceptive, unlawful, defamatory, offensive or infringing;

• breach of copyright, trade mark, privacy, image rights, moral rights or other third-party rights;

• breach of advertising standards or industry codes;

• breach of Queensland law, Australian law, council requirements, TMR requirements or Government Authority requirements;

• failure to obtain necessary licences, consents, releases, permissions or approvals;

• any product, service, offer, claim, promotion or representation made in the Advertisement;

• any complaint, investigation, enforcement action or claim relating to the Advertisement;

• the Advertiser’s breach of these Terms or any agreement.

This indemnity survives the end of the Campaign.

 

25. Limitation of liability

To the maximum extent permitted by law, SL Billboards is not liable for:

• loss of profit;

• loss of revenue;

• loss of business;

• loss of opportunity;

• loss of goodwill;

• loss of expected savings;

• indirect, special or consequential loss;

• loss caused by Advertising Material supplied by the Advertiser;

• loss caused by third-party systems, suppliers, contractors, councils, regulators, landlords or Government Authorities;

• loss caused by events outside SL Billboards’ reasonable control.

To the maximum extent permitted by law, SL Billboards’ total liability for any claim relating to a Campaign is limited to one or more of the following, at SL Billboards’ election:

• re-display of the Advertisement;

• a make-good display period;

• a credit toward future advertising;

• refund of the amount paid for the affected portion of the Campaign.

Nothing in these Terms excludes, restricts or modifies any right or remedy that cannot lawfully be excluded under the Australian Consumer Law or other applicable law.

 

26. Force majeure

SL Billboards is not liable for delay, failure, suspension or non-performance caused by events beyond its reasonable control, including:

• extreme weather;

• fire;

• flood;

• storm;

• power failure;

• network outage;

• accident;

• vandalism;

• emergency;

• pandemic;

• government direction;

• council or TMR action;

• roadworks;

• site access denial;

• landlord action;

• industrial action;

• supplier failure;

• equipment failure outside reasonable control;

• changes in law;

• court orders;

• natural disaster;

• acts of God.

SL Billboards may suspend, reschedule or cancel affected Campaigns where a force majeure event occurs.

 

27. Substantiation of claims

The Advertiser must be able to substantiate all claims made in an Advertisement.

SL Billboards may request evidence supporting any claim, including claims about:

• pricing;

• discounts;

• comparisons;

• market position;

• awards;

• guarantees;

• product performance;

• health or therapeutic benefits;

• environmental claims;

• finance claims;

• availability;

• customer testimonials;

• endorsements.

If the Advertiser cannot provide satisfactory substantiation, SL Billboards may refuse, suspend or remove the Advertisement.

 

28. Amendments to artwork

Any request to amend artwork after submission or approval is subject to SL Billboards’ approval, technical capacity and scheduling availability.

SL Billboards may charge additional fees for artwork changes, reformatting, uploading, rescheduling or administrative work.

SL Billboards is not responsible for delay caused by late artwork changes or failure to provide replacement material on time.

 

29. Community notices and donated space

Where SL Billboards provides discounted, donated, community or promotional advertising space:

• display is subject to availability;

• commercial paid bookings may take priority unless otherwise agreed;

• SL Billboards may refuse, amend or remove the material at its discretion;

• no specific campaign result is guaranteed;

• the organisation supplying the material remains responsible for compliance, permissions and accuracy.

Community or donated advertising space does not create an ongoing entitlement to future free or discounted advertising.

 

30. Agency bookings

Where an agency books advertising on behalf of a client:

• the agency warrants that it is authorised to act for the client;

• the agency and client are jointly and severally liable for payment and compliance obligations;

• the agency must ensure the client complies with these Terms;

• SL Billboards may deal with either the agency or the client in relation to the Campaign.

 

31. Assignment and subcontracting

The Advertiser must not assign, transfer or resell advertising space without SL Billboards’ prior written consent.

SL Billboards may subcontract services, including design, installation, content management, software, maintenance, electrical work, data management, photography, videography, billing and administration.

 

32. GST

Unless stated otherwise, all amounts are inclusive of GST.

 

33. Confidentiality

Each party must keep confidential any confidential business, pricing, technical, financial or commercial information disclosed by the other party, except where disclosure is required by law, necessary to perform the Campaign, or already publicly available.

SL Billboards may disclose information to its employees, contractors, professional advisers, landlords, site owners, councils, TMR, regulators and suppliers where reasonably necessary.

 

34. Dispute resolution

If a dispute arises, either party may give written notice of the dispute.

The parties must first attempt to resolve the dispute in good faith.

If the dispute is not resolved within a reasonable time, either party may take further action available at law.

Nothing in this clause prevents SL Billboards from suspending display for non-payment, removing non-compliant advertising, or taking urgent action to protect its legal, regulatory, operational or safety interests.

 

35. Governing law

These Terms are governed by the laws of Queensland, Australia.

The parties submit to the jurisdiction of the courts of Queensland and any courts entitled to hear appeals from those courts.

 

36. Changes to these Terms

SL Billboards may update these Terms from time to time.

The Terms that apply to a Campaign are the Terms in effect at the time the booking is confirmed, unless the parties agree otherwise in writing.

 

37. Contact

For questions about these Terms, contact:

SL Billboards
Email: info@slbillboards.com.au
Website: www.slbilboards.com.au

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